For those interested in the branding (more specifically, for new business or chocolate branding), I thought I would share a great link here of how the JACEK Chocolate Couture brand became what it is today- http://www.paper-leaf.com/blog/2009/12/from-a-to-z-building-an-identity-for-a-chocolatier/. It is written by Paper-Leaf Design, the company that did the JACEK Chocolate Couture logo, website and packaging… It is expertly written from a designer’s point of view, with insight into how into how a brand is developed (ie. how to take the vision that an entrepreneur has for the look & feel of their business to a ‘real’ and functional brand- not an easy task!). Also, I thought I would add that this only took 6 weeks, from the time that I briefed the designer’s (Jeff & Andrea Archibald) to the time I signed off on the the logo, the website & the packaging. Crazy good.
Hopefully you agree that the options that I chose from the various concepts that were presented were the best ones for my business! Paper-Leaf design was exceptional in their service (especially given the very tight turn around) and the outcome was brilliant!
